There are two main ranking factors used by search engines to determine the order of search results: content and links. The quality of content on a website determines the level of user engagement and search engine rankings position the website pages will get.
The question I want to answer is how can a business generate content that is good for search engine rankings while engaging the website visitors?
The purpose of this workshop is to give guidelines into how businesses/freelancers can generate website content to achieve both high search engine rankings and user engagement.